Monday, February 1, 2016

Nielsen DMAs 2015-2016 (Designated Market Areas)

The American TV landscape is divided into Designated Market Areas (typically called DMAs) by the Nielsen Media Research Company.

If you live in the United States, you live in a DMA.

You'll notice that the DMAs measure the number of TV households and NOT the overall population.

Most of the country's population lives in a top 50 DMA.

Locate your DMA on the list below. What's your DMA rank?

http://www.tvb.org/media/file/2015-2016-dma-ranks.pdf


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