Review Sheet Exam #1

Intro to Media Industries

Spring 2016

Understanding Television System(s) in the United States (mostly from blog and class) 

Why do the media exist in the United States?

How are the media in the U.S. different from media outlets from around the world?

Commercial broadcast network system

            - networks

            - affiliates

            - studios

            - syndicators

            - advertisers

Cable/satellite television system

Public television system

Components of the broadcast system (networks, affiliates, studios, syndicators, advertisers)

How do the three different TV systems get money?

Nielsen media research (Share vs. Rating)

Ad rates for top shows of 2015 season  (Sunday Night Football, The Walking Dead, The Big Bang Theory, Empire)  

Know the major networks and the parent companies of each

Communication: Mass and Other Forms (blog + class + text) 

Elements in the communication process

            -source

            -encoding

            -message

            -channel

            -decoding

            -receiver

            -feedback

            -noise

The major mass media

Intrapersonal communication

Interpersonal communication

Small Group communication

Public communication

Mass communication

Common characteristics of traditional mass media outlets

            -complex and formal

            -multiple gatekeepers

            -need vast cash to operate

            -exist to make a profit

            -highly competitive

Future of mass media (segmentation, convergence, disintermediation)

Perspectives on Mass Communication (blog + class + text) 

Functions of the mass media:

surveillance;

interpretation;

linkage;

transmission of values;

entertainment

Categories of the uses and gratifications approach:

cognition;

diversion;

social utility (conversational currency; parasocial relationships);

withdrawal

Historical and Cultural Context (blog + class + text) 

Media time line (eight milestones in communication evolution—language, writing, printing, telegraph/telephone, photography/motion pictures, radio/TV, digital media/handheld devices

Importance of “writing” (alphabet, surface, social impact, etc.)

Printing (China, Germany)

Effects of the Gutenberg Revolution

Technological determinism

Significance of the telegraph to mass communication

Cultural impact of radio and TV

Digital media (mobile parenting, time softening)

Rules of Language (class) 

Phonemic rules (pronunciation; how many sounds are there in the English language?)

Semantic rules (what we mean when we say things)

Structural/syntax rules (grammar)

Pragmatic rules (how we actually use language)

Normative rules (what is considered appropriate)

Material about App Inventor
Designer
- Palette
-Viewer
-Components
-Properties

Blocks-
- Drawers
 - Event Handlers
 - Setters
 - Getters

Articles Posted on Blog

TV Ad Prices for 2015-16 season
Nielsen to use FB and Twitter in New Ratings System
Hollywood CEO Pay Report
ESPN Empire
Superbowl 50 Late Night Bump for CBS
TV Pilots 2016
TV Diversity
CBS Exceeds Revenue Expectations Amid Cord-Cutting Concerns
TV vs Film, Part I
TV vs Film, Part II 
TV vs Film, Part III